Adelante Townhomes & Beach House: 24 New Units Near Windansea

Adelante: 13-Unit Mixed-Use Property

Project Overview and Planning Approval

Developed by Murfey Company, the Adelante property at 5575 La Jolla Boulevard and Forward Street received unanimous approval from the San Diego Planning Commission on September 19, 2024, following nearly two years of community review. The 21,485-square-foot project features 13 residential condominium units with approximately 1,100 square feet of ground-floor retail space at the corner location.

Construction Timeline and Materials

Construction is expected to span 18-24 months from groundbreaking, with foundation work requiring specialized marine-grade concrete due to the proximity to the ocean. The building envelope will utilize fiber-cement siding and corrosion-resistant metal components designed to withstand salt-air exposure common along the San Diego shoreline. Window systems must meet stringent California Title 24 energy standards while providing hurricane-rated wind resistance for this exposed location.

Amenities and Density Bonus Compliance

The complex includes covered parking, basement storage, and roof decks—amenities that required careful engineering in this oceanfront environment. One unit is designated as affordable housing for lower-income residents, fulfilling California's density bonus requirements. Murfey Company, led by President Scott Biorn Murfey and cofounded by resident Russ Murfey, specializes in technology-driven construction solutions and affordable housing projects.

The property faced community scrutiny regarding retail space adequacy, as local ordinance typically requires 50% of ground-floor space be reserved for commercial use in this zone. However, the density bonus waiver allowed for the modified configuration, balancing residential housing needs with commercial vitality along the corridor.

Beach House: 12 Premium Units Near Windansea

Location and Developer Background

The Beach House at 6710 La Jolla Boulevard, developed by Newport Beach-based Westerre, transforms a former gas station site into a boutique condominium just a quarter-mile from Windansea. The project includes 11 market-rate units and one affordable unit, scheduled for Q1 2026 completion.

Unit Configurations and Pricing

Configurations include two one-bedroom units averaging 600 square feet and ten two-bedroom units averaging 1,200 square feet. Four premium two-bedroom units span approximately 1,400 square feet with rooftop decks offering ocean views. Construction began in September 2024, with pricing expected to range from the low $1 million to mid-$2 million range—reflecting the area's market positioning where single-family homes start around $950,000 and can exceed $20 million for oceanfront estates.

Site Remediation and Engineering Challenges

The complex includes 13 below-grade parking spaces, addressing parking concerns common to high-density oceanfront projects. Building on a former gas station site required extensive environmental remediation, including soil testing for petroleum hydrocarbons and groundwater monitoring to ensure compliance with California Department of Toxic Substances Control standards. The remediation process added approximately 4-6 months to the pre-construction timeline and required specialized excavation techniques to safely remove contaminated soil while protecting adjacent properties.

Structural engineering for the below-grade parking presented unique challenges due to the high water table common in areas near the shoreline. Waterproofing systems include a combination of sheet membrane waterproofing, drainage boards, and sump pump systems designed to handle seasonal groundwater fluctuations. Foundation walls utilize post-tensioned concrete with corrosion-inhibiting admixtures to ensure 75-year structural longevity in this marine environment.

Coordination with California Coastal Commission regulations governing projects in this zone required detailed environmental impact assessments, including analysis of potential effects on local surf breaks, beach access, and view corridors. The approval process involved public hearings and modifications to the original design to preserve sight lines from adjacent properties.

Property Comparison: Adelante vs. Beach House

Feature	Adelante	Beach House
Address	5575 La Jolla Blvd	6710 La Jolla Blvd
Total Units	13 condos + 1,100 sq ft retail	12 condos (11 market + 1 affordable)
Parking	Covered + basement storage	13 below-grade spaces
Special Features	Roof decks, mixed-use retail	Rooftop decks with ocean views
Expected Completion	TBD (approved Sept 2024)	Q1 2026

Oceanfront Construction Considerations

Regulatory Compliance and Engineering

Both projects demonstrate critical factors for beachside construction success: comprehensive community engagement, California Coastal Commission compliance, creative solutions for parking and density requirements, and integration of affordable housing mandates. For homeowners and investors evaluating similar beachside properties in the area, pre-purchase construction inspections remain essential to verify building standards, drainage systems designed for marine environments, and long-term structural integrity in salt-air conditions.

Investment Analysis for Oceanfront Condominiums

The financial performance of beachside condominiums in San Diego has historically outpaced inland properties, with appreciation rates averaging 6-8% annually over the past decade. These two projects benefit from several investment tailwinds: limited supply of new construction in established neighborhoods, proximity to Windansea (a globally recognized surf destination), and the density bonus program that allowed higher unit counts without compromising design quality.

For investors, the mixed-use component at Adelante adds rental income diversification, while the Beach House's quarter-mile beach proximity commands premium pricing power. Both complexes include one affordable unit, satisfying regulatory requirements while potentially qualifying for property tax benefits under California's affordable housing incentive programs. Long-term hold investors should factor in HOA fees typically ranging from $400-700/month for similar beachside properties, covering insurance, maintenance, and reserve funds for salt-air corrosion mitigation.

Market Context for Pacific Beach Homeowners

For Pacific Beach homeowners considering home remodeling projects or exploring new construction law changes in 2026, understanding these neighborhood patterns provides valuable market context and construction best practices for San Diego's evolving housing landscape.